Digital Signage is generally referred to as a form of the electronic display about the information, advertising and other needed messages.
Probably, these signs are found in both public and private environments such as retail stores as well as corporate buildings and hospitals. This displayed information can be seen either in LED, LCD, Plasma displays or in any other kind of projected images.
Salient features of digital signage technology
Usually, digital signage technology is controlled by the way of the proprietary software in order to avoid large capital outlays for the controller equipment. It has been used by the advertising companies in the form of the out-of-home advertising where the contents and messages will be displayed on the digital signs.
It is used widely to convey the targeted messages to the specific locations at the specific time. This has been encouraged by most of the businesses since it has salient features when compared to the static signs.
What is the major difference between static signage and digital signage?
->Digital signage contents can be exchanged easily when compared to the static signs
->Animations shown in the digital signage screens is not possible to show on the static signs
->The signs in Digital signage boards adapt interactively to the context and audience & make them to choose their foods by themselves with their preferred choice whereas it is not possible in case of static signs
->Digital Signage can proffer you with advanced facilities enriches with superior return on investments when compared to both temporary and promotional signs that are made from the other substrates.
A brief study of digital signage:
Digital Signage screens have been utilized in diverse fields such as public information, internal information, advertising, brand building, enhancing customer experience and also in improving environmental information fields.
It relies on both hardware and software that plays a key role in delivering the content.
The hardware solutions include display screens, media players and content management servers.
In such case, digital signage software solutions maintains numerous media players and multiple screens in order to deliver complete data to the audience.
This immense digital signage technology has been designed in such a way to interact with the mobile phones through SMS or Bluetooth services. SMS can be used to post the messages on the displays whereas at the same time Bluetooth services can be used to interact directly with what they can see on the screen.
Apart from all things mentioned above, this method can integrate social as well as location-media interactivity. Some of the digital signage technology even uses 3D displays with the use of the technology known as stereoscopy, this method allows you to see 3D image without the usage of special 3D glasses.
Hence, in case, if you are involved somehow with the advertising industry or any other kind of business activities, you will surely have to implement digital signage technology to shape the landscape since it has many advantages over traditional printing signage such as billboards and posters.