As we are living in the modern arena of digital times, we need to get updated with the known facts and measures. I think it’s a right time to move from billboards, banners and posters to digital signage.
Your goal might be anything else like promoting your brand or business, running dynamic messages, turning shoppers into buyers or to provide entertainment, all you need to do is to choose digital signage technology rather than traditional signage. It has more advantageous features over it; it can be used for both in and outdoors.
Since digital signage is an electronic display solution, it is capable of displaying customized, high-quality video, graphics, text and sound vibrantly.
Digital signage system has the power to create great impact among audience and persuade customers to take action by providing moving images, still images, scrolling text and music. It is all achieved through the use of display devices which constantly project targeted marketing messages for audiences to receive.
Apparently, it has endorsed many companies to boost their marketing messages, target key customers for enjoying successful results as well.
Display devices that is used in digital signage system includes Plasma Display Panels, Liquid Crystal Display Monitors, Cathode Ray Tube monitors, Projection display screens, scrolling LED message boards, stand alone kiosks with touch screens for interactivity.
Most of the business owners have started implementing Digital signage technology in their businesses. You can see this technology in restaurants, schools, universities, trains, retail stores, stadiums, hospitals and much more in use.
Its popularity has grown widely all over the world.
Digital Signage is referred by many names such as
->Captive audience networks
->Electronic display networks
->Digital dynamic signage
->Digital in-store merchandising
->Out-of-home media networks
->Digital media networks
Commonly, it is used for the purpose of promoting brands, broadcasting information and advertising purposes.
Digital signage solution employs advanced content management system and digital media distribution modules which can be run from servers, media hosting providers or from personal computers.
Prominent digital signage software allows many organizations and companies to manage their required content in a much better way.
What type of content would customers really do prefer?
A proportion of middle age people said that they would be unwilling to download content from a digital signage display. But still they would be tending to do so if it was of any relevancy to them.
Majority of consumer involved special deals, download a retail voucher from a site accessed via digital poster.
Apart from that, people also give more importance to content that entertains them as well. Here, Media services were of the utmost importance, where they can download clips of upcoming films, TV shows, games or music to their phones if they had viewed them on a digital screen.