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What is digital signage?

As we are living in the digital age, it’s time to move from billboards, banners and posters. Yes, the new digital era is spreading all over the globe hence Digital Signage plays an extensive role in it.


The Strategy behind digital signage technology is to make communicating with ease, effective, fast as well. As technical advancement is flourishing day by day, the communication paradigm also changes along with it.


Digital signage is becoming more and more popular among people hence its massive growth hit among retailers, hospitality, education sector, transportation sector, communities and other industries in a huge way.


Our digital signage software serves for wide range of applications in Public network, Lobby reception, Student lounges, Cafeterias, Break rooms, Call centres, Elevator banks, Manufacturing floors, Meeting rooms and much more.

What else more? It’s a perfect time to install digital signage in your sector and relish its major benefits!

What are the benefits of digital signage?

Digital signage is definitely more engaging and surely it grabs the attention of the people every time a message is flashed.


Many people endure themselves for communicating with the people in digital way. So it’s always better for reaching huge audiences than normal printed posters, emails and bulletin boards.

Benefits of Digital Signage:

Low cost advertising : Low cost of advertising when compared to others like prints, TV or radio advertisements


Flexibility : It has greater flexibility because digital advertising content can be easily controllable and changed as well.


More engaging with appeal content : Digital advertising looks pretty attractive to the eye as moving images gives dramatic feel to the audience.


Multiple things on single screen space : you can show multiple things on single screen space to tailor the needs of the audience as well as you can deliver breaking news at one time.

Why do i need digital signage solution?

As we all know, advertising is a part of creating brand awareness for any type of businesses; every business will think to promote their product and services to the fullest. In such case, what the business must adopt?


A right advertising channel!


Yes, to brand your product or services, digital signage software would be the right advertising channel to opt for. It really makes your business to reach out well to the targeted audience.


Hence, digital signage would be the best thing to promote your brand.

Why do you choose Blackstone digital signage software over other service providers?

We have designed our services by keeping you in mind; you can avail our services and packages to fulfil your demand and needs to the fullest.


It is easy to create, use, implement, upgrade, expand and easy to purchase as it has considerable price.


Whether you drive your business information in a single screen or in a multiple screen, our goal is to make the digital signage as simple as possible for our clients. Our software stretches with user-friendly features with straight-forward and intuitive navigation.


We will struggle to make client’s satisfaction well whereas all our products and services are also built in the way to make your communication more effective. We will concentrate more on,


  • User friendly interface
  • Feature rich software application
  • Animated templates and coordinated theme
  • Dedicated customer satisfaction and much more.
What are the top Considerations while creating effective digital signage content?
  • Induce and establish the type of network
  • Set the objectives of the network
  • Analyze and conduct audience research
  • Map the text messages, audio and video onto the screen
  • Have to engender network ID
  • Creating the content and programming it according to the dwell time
Where can digital signage be used?

Digital signage can be used in corporate offices, restaurants, retails, hotels, educational campuses, healthcare facilities and various other places for wayfinding, decor, branding, compliance and education.


In addition, you can use digital signage to make an effect and create an impact among people where they shop, meet, visit, travel, work and much more. This is an excellent option to reach audience via digital network.


What are the elements of digital signage?
  • Central server
  • Display panel
  • Media player
  • Software
How digital signage works?

As we know digital signage is an excellent marketing tool, it becomes tremendously reachable among people that reflect on many businesses to make it as an essential tool. It acts as the fastest growing advertising medium that can be customizable easily as well.


Digital signage software enables you to operate and control the content you want to display which can be sent to the media player near the installed display using the central server.


Generally, software programs endure you to create customised content using computer programs including both audio and video. Here, changes can be made at any time and advertising messages also can be updated as per your requisite.


Schedules can be modified as well as monitored from media player. When the messages have been updated in the central server then it can be transferred automatically to individual media player near the display.


The display panel may have the speakers attached or it may have inbuilt feature that makes the advertising a reality one. Sometimes, it also may be interactive that promotes the advertisers.

What type of information can be displayed in a Digital Signage?

You can display any kind of information as per your need. It permits you to display almost all kind of content such as Image, Video, PowerPoint, RSS Feeds, Weather, Bing Maps, Date/Time and much more.


Does Digital Signage work well for your business?

Digital signage is a modern era in the advertising sector.


But whether this type of digital advertising is really worthy when it is compared to other forms of media to create an impact and for the growth in the business world?


It is definitely a right solution to make definite conclusions. Yes, it acts really well to make effectiveness of digital advertising for a grand brand promotion of your product.


Our Clients Says

“We pride ourselves in rendering predominant services for digital signage. But rather than hearing our words, you can refer below testimonials of our client’s experience”

  • Tajuddin
    Department of Parks and wildlife

    I feel very happy with the professionalism shown by you and your staffs. Everyone here worked well and shown factual interest on customer satisfaction. And Now, I need to mention about the quality of your work done, it tremendously gave me an aww feeling and allow us to tap into real-time conversations about our product and services.

    Absolutely excellent Job! Well Done.

    Bilal
    Madani Schools Federation

    I would like to say thanks for all the support you equipped us during our time period of work! It’s really very rare to find a company like yours that shows immense love and care towards their customers.

    You guys were really rocking...Keep it up!

  • Bilal
    Madani Schools Federation

    I would like to say thanks for all the support you equipped us during our time period of work! It’s really very rare to find a company like yours that shows immense love and care towards their customers.

    You guys were really rocking...Keep it up!

    Tajuddin
    Department of Parks and wildlife

    I feel very happy with the professionalism shown by you and your staffs. Everyone here worked well and shown factual interest on customer satisfaction. And Now, I need to mention about the quality of your work done, it tremendously gave me an aww feeling and allow us to tap into real-time conversations about our product and services.

    Absolutely excellent Job! Well Done.


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